Allie Jackson

Allie Jackson is the Director of Marketing for Blasingame, Burch, Garrard & Ashley, P.C. She leads the firm’s marketing and communications efforts across its offices and practice areas, working closely with BBGA’s attorneys to strengthen the firm’s brand, communicate its experience, and connect with clients, referring attorneys, the media, and the communities the firm serves.

Allie oversees BBGA’s overall marketing strategy, including brand management, digital marketing, website strategy and search engine optimization (SEO), public and media relations, content marketing, social media, advertising, email marketing, graphic design, video production, and event promotion. She also monitors marketing performance and analytics, evaluates campaigns and digital initiatives, and manages relationships with outside marketing and technology vendors to help ensure the firm’s marketing efforts support its broader goals.

Content strategy is a significant part of Allie’s work. She collaborates with attorneys to develop educational resources, website content, articles, guides, and other materials that translate complex legal subjects into information that is accessible and useful to clients, referring attorneys, and the public. Her work combines audience research, search strategy, writing, design, and performance analysis to help BBGA reach the people looking for the firm’s experience and resources.

In addition to the firm’s traditional marketing and communications work, Allie provides creative support to BBGA’s litigation teams. She designs trial boards and other courtroom graphics that organize complex medical records, timelines, evidence, and case information into clear visual presentations. She also edits video for use in trials and depositions, working with attorneys to prepare visual materials that communicate complicated information clearly and effectively.

With a professional background spanning journalism, public relations, and marketing, Allie brings both a strategic and a storyteller’s perspective to the firm’s communications. She particularly enjoys finding effective ways to translate the knowledge and experience of BBGA’s attorneys into compelling content across digital, print, visual, video, and earned-media platforms. Her journalism background also gives her an understanding of what reporters need, allowing her to connect members of the media with knowledgeable BBGA attorneys and provide useful information and resources for their reporting.

Allie received her Associate of Arts in Journalism/Newspapers from the University of North Georgia. In 2014, she earned her Bachelor of Arts in Journalism (A.B.J.), with an emphasis in magazines, from the University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.

Allie began her journalism career in 2005 as a copy editor at The Gainesville Times before joining the Barrow County News, where she worked as a reporter for six years. While attending the University of Georgia, she joined the Athens Banner-Herald as a breaking news and features reporter and remained there until 2014. After graduation, she became Media Relations Manager for Georgia Credit Union Affiliates, where she worked to increase the visibility of 121 credit unions throughout Georgia.

Allie joined BBGA as Marketing Coordinator in October 2017 and was promoted to Director of Marketing in January 2024. Her experience in journalism, public relations, digital marketing, design, and legal marketing allows her to approach the firm’s marketing from multiple perspectives, combining long-term strategy and data analysis with strong writing, visual communication, media relations, and creative problem-solving.

From 2018 through 2024, Allie served on the Board of Directors of SANE, Inc. as Marketing Chair, alongside BBGA attorney Evan Jones. During her tenure, she supported the organization’s marketing and outreach initiatives and helped plan, organize, and promote the inaugural What They Were Wearing Fashion Show. The Athens-Clarke County Sexual Assault Nurse Examiners Program provides forensic examinations and evidence collection, court testimony, and community prevention education related to sexual and physical assault.

Outside of work, Allie enjoys spending time with her family and pursuing creative interests. She is an artist who works primarily in gouache and watercolor and also enjoys photography and creative writing.